Many recent Mazda vehicles feature the new KODO design. This KODO - Soul of Motion design theme extends across the lineup, linking the various models to each other through a similar feeling. The word “KODO” is Japanese for “soul of motion” and the goal is to express motion in the Mazda 3 and other models, whether or not they are moving.

The 2016 Mazda 3 and KODO Design Inspiration

The Mazda KODO design was inspired by the natural movements of animals in the wild, such as an animal pouncing on its prey. The designers and craftsmen behind the Mazda 3 and other vehicles want the Mazda designs to convey the elegance and power of these wild animals. By linking wild animals and their movements to the Mazda 3, it becomes more than just a piece of metal that takes you from place to place. It develops the vitality typically associated with a living being, hence the “Soul of Motion.”

KODO History and the 2016 Mazda 3

The KODO design first appeared on the Mazda Shinari concept, a model that debuted in 2010 at the Paris Motor Show. This 4-door premium sports coupe featured smooth, dynamic lines and aerodynamic elements that allowed it to feel as if it was moving, or capable of movement, even when still. The first Mazda vehicle available to drivers with the KODO design was the 2010 CX-5 and today, the 2016 Mazda 3 is just one of many models featuring it. You will also find these influences and designs on the Mazda 2, Mazda 6, CX-3, CX-5, and CX-9.

KODO Design Elements on the Mazda 3

Thanks to the KODO design, a simple glance at a parked 2016 Mazda 3 will give you the impression that it is moving, or ready to pounce on the road. The KODO design is commonly described by Mazda designers via its allure, tension, and speed. For the Mazda 3, the speed becomes evident with the pulled-back A-post and long front hood as well as the short decklid which boosts visibility.

Tension in the Mazda 3 comes from the prominent front fenders that are also found on the Mazda 6. The character lines in the panels carry to the doors and the rear fenders have generous proportions to show movement and direction. Mazda sees the allure of this model coming from its rear and front areas. The 5-point grille that is a Mazda signature is present on the Mazda 3 but with a narrower, taller appearance than the version found on the Mazda 6. There are even elements over the headlamps that designers refer to as small “eyebrows.”

Turning the Mazda 3 into Art

Through the various KODO design elements, the 2016 Mazda 6 has become more than just a hatchback or sport sedan to drive around town. When sitting still, this vehicle is a work of art. This idea of the KODO design turning Mazda models into art extends even further than the vehicles themselves. Mazda has created bikes, sofas, tables, and more with the same design theme and these are on display in art galleries.




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